Social Media: Five Lessons For Social Entrepreneurs

05/23/2013 04:21 pm ET
  • The Guardian
Alamy

Young, new social entrepreneurs around the world face a similar problem: building an audience and sustaining virtual communities. With social media playing an important role in audience building, early-stage entrepreneurs have begun to focus on popular networking sites to leverage engagement and maximise reach. Yet this is the reason that most early enterprises often fail in garnering public interest.

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