An adorable Cheerios commercial featuring an interracial couple and their daughter generated such a strong racist backlash on YouTube that the comments section had to be closed.

The ad had received more than 1,600 likes and more than 500 dislikes as of Thursday evening.

You can watch the full ad in the video above.

Prior to the closure, the comment section had been filled "with references to Nazis, 'troglodytes' and 'racial genocide,'" according to Adweek.

YouTube comment sections have a reputation for breeding racist flame wars. CNN focused on the issue earlier this year, after a panel addressing racism and race on YouTube was held at South By Southwest:

"Everyone gets hate comments on YouTube," said Andre Meadows, the creator of the Black Nerd Comedy channel. "You can make the most wonderful video in the world and you will get 'Fake!' and 'Gay!'"

But for minority creators, "when you get comments, it seems to be targeted toward race almost immediately. A lot of people get 'dumb video, stupid video' -- but with mine it immediately goes to racial slurs."

Commenters on the cereal's Facebook page also said they found the commercial "disgusting" and that it made them "want to vomit." Other hateful commenters expressed shock that a black father would stay with his family.

However, many took to Facebook to express their appreciation for Cheerios' decision to feature a mixed-race family.

"Having been mixed in the '70s, I'd like to thank everyone at Cheerios for making a commercial with an interracial couple! Going to buy boxes today! Many thanks for reflecting what my family looked like," Beschelle Lockhart posted Monday.

"Just watched your commercial with the biracial family. Beautiful. Thank you so much," Alexandra Burt wrote.

Cheerios was unfazed by the racist Internet backlash. "Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all," Camille Gibson, Cheerios vice president of marketing, told Gawker.


Loading Slideshow...
  • Mountain Dew's Tyler The Creator Ad

    After being roundly criticized for what many saw as a racist ad, <a href="" target="_blank">PepsiCo pulled the Mountain Dew ad, developed by rapper Tyler the Creator</a>. The ad showed a battered woman attempting to identify a suspect from a lineup of black men.

  • Ford's Kidnapping Mock-Ups

    While these ads were never officially released by Ford, the company eventually apologized for a series of mock-up print ads that depicted <a href="" target="_blank">gagged and bound women in the rear of a hatchback the company makes in India</a>. Included in the series is a caricature of someone who appears to be former Italian Prime Minister Silvio Berlusconi. Another shows <a href="" target="_blank">Paris HIlton kidnapping the Kardashian sisters</a>.

  • Taco Bell's Anti-Vegetable Ad

    Taco Bell elected to cancel an ad for its variety 12-pack of tacos after receiving complaints that it <a href="" target="_blank">discouraged people from eating their veggies.</a>

  • Reebok's 'Cheat On Your Girlfriend' Ad

    Reebok got a veritable slap in the face from consumers when they received numerous complaints over an ad it ultimately pulled that urged men to <a href="" target="_blank">"cheat on your girlfriend not on your workout."</a>

  • Chevy's 'Fu Manchu' Ad

    General Motors<a href="" target="_blank"> pulled its notorious</a> "Fu Manchu" commercial for the new Chevrolet Trax SUV after it received negative feedback about the ad's song. Here's a sample of the lyrics: Now, in the land of Fu Manchu, The girls all now do the Suzie-Q, Clap their hands in the center of the floor, Saying, "Ching, ching, chop-suey, swing some more!"

  • Hyundai's Suicide Ad

    After a video depicting a man's <a href="" target="_blank">failed suicide attempt</a> went viral and incited backlash, Hyundai issued an apology and <a href="" target="_blank">made an aggressive push to wipe away the ad</a>. The company also claimed that the ad was made “without Hyundai’s request or approval,” according to Time.

  • Nike's 'Bullet In The Chamber' Ad

    Nike was quick to pull an ad featuring Oscar Pistorius with the words <a href="" target="_blank">"I am the bullet in the chamber"</a> after the Olympic blade-runner was charged with shooting and killing his girlfriend.

  • Yoplait's Strawberry Cheesecake Ad

    Yoplait withdrew a<a href="" target="_blank"> commercial </a>for its Raspberry Cheesecake Yoplait Lite after it was criticized for allegedly promoting eating disorders.

  • McDonald's 'You're Not Alone' Ad

    McDonald's apologized for an ad that parodied mental health outreach. The <a href="" target="_blank">fast food chain denied the ad was ever approved by its marketing team in the first place. </a>

  • Burger King's Texican Whopper Ad

    Burger King pulled its Texican Whopper ad that aired in Europe after complaints the commercial <a href="" target="_blank">perpetuated negative stereotypes of Mexicans</a>, the New York Daily News reports.

  • Dunkin' Donuts Scarf Ad

    Dunkin' Donuts yanked<a href="" target="_blank"> an ad featuring Rachael Ray</a> wearing a scarf after conservative blogger Michelle Malkin said the scarf resembled a traditional Muslim head dress, also known as a keffiyeh, which Malkin said, <a href=",_dunkin_donuts_and_the_keffiyeh_kerfuffle" target="_blank">"has come to symbolize murderous Palestinian jihad."</a> "Absolutely no symbolism was intended," Dunkin' Donuts wrote in response at the time.

  • VisitDenmark Viral Tourism Ad

    Accused of being distasteful, VisitDenmark ultimately pulled a viral ad that depicted a Danish mother trying to find the tourist father of her baby. One sociologist argued to CNN that the ad was meant to convince potential tourists that they can <a href="" target="_blank">“lure fast, blond Danish women home without a condom.”</a>