Jay-Z and Beyoncé's controversial trip to Cuba four weeks ago has stoked public interest in traveling to the forbidden island, prompting more Americans to seek similar "people-to-people" culture tours.
Insight Cuba, the first and largest of the Cuba tour groups, estimates that public inquiries and bookings have grown by 10 percent to 15 percent since Jay-Z and Beyoncé's tour in early April.
"It's had a huge impact. Everything from our call center to our website to our blog to our Facebook page just lit up," said Tom Popper, president of Insight Cuba. "People were Googling it and curious. The debate got heightened, and also people's awareness of this kind of tour was heightened."