Mastroianni, an actress in her own right, is the daughter of Deneuve and Italian film star Marcello Mastroianni. Along with acting, fragrance shilling seems to be all in the family, as maman Deneuve spent the better part of the late '70s fronting campaigns for Chanel's No. 5 perfume. We bet Karl Lagerfeld, creative director for both Chanel and Fendi, was looking to channel the same icon energy with his latest casting choice.
We're eagerly awaiting the unveiling of Mastroianni's Fendi ads, but in the meantime, take a walk down memory lane with a few of Deneuve's classic campaigns. Think this is a "like mother, like daughter" scenario?