LOS ANGELES (AP) — Sony broke out the heavy ammunition Monday against Microsoft, announcing its forthcoming PlayStation 4 will cost $399 — $100 less than the competing Xbox One.

"The gaming landscape is changing with new business models and new ways to play," said Andrew House, president and CEO of Sony Computer Entertainment.

The price announcement wasn't the only shot fired at Microsoft during Sony's presentation at the Electronic Entertainment Expo, the gaming industry's annual U.S. trade show. The loudest applause at the company's event show came when Jack Tretton, president and CEO of Sony Computer Entertainment America, announced that the company would not try to restrict used game sales. Tretton also said the PS4 would not require a persistent online connection.

"PlayStation 4 disc-based games don't need to be connected online to play or any type of authentication," said Tretton. "If you enjoy playing single-player games offline, PS4 won't require to you check in online period and it won't stop working if you haven't authenticated in 24 hours."

Microsoft has been criticized for its vague statements about whether it will allow buyers of its Xbox One to play secondhand software, as well as its requirement that the new console be connected to the Internet at least once every 24 hours.

Beyond those issues, Sony gave potential PS4 buyers plenty of games to look forward to later this year. The company's Santa Monica Studios, the developer of the "God of War" franchise, introduced the steampunk thriller "The Order: 1866." Quantic Dream, the French studio behind "Heavy Rain" and the upcoming "Beyond: Two Souls," provided a comical glimpse at the fantasy "The Dark Sorcerer."

Shu Yoshida, president of Sony Worldwide Studios, said the company's studios have more than 30 PS4 games in development, including 12 brand new intellectual properties.

Sony also showed new footage from previously announced PS4 games like the superhero adventure "InFamous: Second Son," the auto racing simulator "Drive Club" and the sci-fi shooter "Killzone: Shadow Fall."

Several third-party developers also debuted next-generation titles at Sony's event. Bungie, the creator of the blockbuster Xbox series "Halo," showed the first in-game footage of its highly anticipated first-person shooter "Destiny." Warner Bros. showed a clip from a new "Mad Max" game, while Square-Enix announced the long-awaited "Kingdom Hearts III" and "Final Fantasy XV." Overall, Tretton said, more than 140 PS4 titles are in the pipeline.

That includes an assortment of games from smaller, independent developers, which Sony featured onstage next to giant publishers like Activision and Ubisoft. The processing chips in the PS4 are similar to those in PCs rather than the complex, idiosyncratic "Cell" architecture used in the PS3. That should make it easier for developers of all sizes to build games for Sony's new console.

Like Microsoft, Sony is betting big on social networking features. The new version of its DualShock controller includes a "share" button that allows you to post gameplay footage and screenshots.

Friends can watch as you play a game, and you'll even be able to let a pal take control of your game from afar if you can't get past a tough battle. The controller also includes a touchpad and a Move motion sensor that works with a camera placed near the TV set.

___

Online:

http://www.playstation.com

Earlier on HuffPost:

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  • Microsoft Corp.'s next-generation Xbox One entertainment and gaming console system is shown on stage Tuesday, May 21, 2013, at an event in Redmond, Wash. It's been eight years since the launch of the Xbox 360. The original Xbox debuted in 2001, and its high-definition successor premiered in 2005. (AP Photo/Ted S. Warren)

  • This product image released by Microsoft shows the new Xbox One entertainment console that will go on sale later this year. Microsoft is seeking to stay ahead of rivals in announcing that new content that can be downloaded for the popular "Call of Duty" game will launch first on Xbox One. Microsoft says more games will be shown at next month's E3 video game conference in Los Angeles. (AP Photo/Microsoft)

  • Microsoft Corp.'s Xbox One entertainment and gaming console system is on display after its unveiling Tuesday, May 21, 2013, at an event in Redmond, Wash. The Xbox One, a next-generation entertainment console that promises to be the one system households will need for games, television, movies and other entertainment, will go on sale later this year. (AP Photo/Ted S. Warren)

  • This Tuesday, May 21, 2013 photo shows a rear view of Microsoft Corp.'s next-generation Xbox One entertainment and gaming console, on display at an event in Redmond, Wash. The Xbox One, a next-generation entertainment console that promises to be the one system households will need for games, television, movies and other entertainment, will go on sale later this year. (AP Photo/Ted S. Warren)

  • XBOX One

    The Kinect motion-sensing device for Microsoft Corp.'s Xbox One entertainment and gaming console system is on display Tuesday, May 21, 2013, at an event in Redmond, Wash. The Xbox One, a next-generation entertainment console that promises to be the one system households will need for games, television, movies and other entertainment, will go on sale later this year. (AP Photo/Ted S. Warren)

  • This video game image released by Activision shows a scene from "Call of Duty: Ghosts," the tenth installment in the Call of Duty series. Microsoft is seeking to stay ahead of rivals in announcing that new content that can be downloaded for the popular "Call of Duty" game will launch first on Xbox One. (AP Photo/Activision)

  • This video game image released by Activision shows a scene from "Call of Duty: Ghosts," the tenth installment in the Call of Duty series. Microsoft is seeking to stay ahead of rivals in announcing that new content that can be downloaded for the popular "Call of Duty" game will launch first on Xbox One. (AP Photo/Activision)

  • This video game image released by Activision shows a scene from "Call of Duty: Ghosts," the tenth installment in the Call of Duty series. Microsoft is seeking to stay ahead of rivals in announcing that new content that can be downloaded for the popular "Call of Duty" game will launch first on Xbox One. (AP Photo/Activision)

  • A controller for Microsoft Corp.'s Xbox One entertainment and gaming console system is on display after its unveiling Tuesday, May 21, 2013, at an event in Redmond, Wash. The Xbox One, a next-generation entertainment console that promises to be the one system households will need for games, television, movies and other entertainment, will go on sale later this year. (AP Photo/Ted S. Warren)

  • The new controller for Microsoft's next-generation Xbox One entertainment and gaming console system is shown front and center with older-generation controllers behind it, Tuesday, May 21, 2013, in Redmond, Wash. (AP Photo/Ted S. Warren)

  • A member of the Microsoft security team watches over the newly unveiled Xbox One videogame console at the Microsoft campus in Redmond, Washington, on May 21, 2013. Microsoft unveiled its eagerly awaited new generation Xbox One videogame console, touting it as a home entertainment hub that goes far beyond games. The beefed-up hardware is powered by software that allows for instant switching between games, television, and Internet browsing, according to Don Mattrick, head of Microsoft's interactive entertainment business. Skype was also integrated for online video calls. AFP PHOTO/GlennCHAPMAN (Photo credit should read GLENN CHAPMAN/AFP/Getty Images)

  • Kinect Group Program Manager Scott Evans demonstrates the new Kinect sensor on Tuesday, May 14, 2013 in Redmond, Wash. (Photo by STEPHEN BRASHEAR/Invision for Microsoft/AP Images)

  • Microsoft Corp.'s Don Mattrick unveils the next-generation Xbox entertainment and gaming console system, Tuesday, May 21, 2013, at an event in Redmond, Wash. It's been eight years since the launch of the Xbox 360. The original Xbox debuted in 2001, and its high-definition successor premiered in 2005. (AP Photo/Ted S. Warren)

  • Microsoft Corp.'s Don Mattrick unveils the next-generation Xbox entertainment and gaming console system, Tuesday, May 21, 2013, at an event in Redmond, Wash.I t's been eight years since the launch of the Xbox 360. The original Xbox debuted in 2001, and its high-definition successor premiered in 2005. (AP Photo/Ted S. Warren)

  • Microsoft Corp.'s Don Mattrick unveils the next-generation Xbox entertainment and gaming console system, Tuesday, May 21, 2013, at an event in Redmond, Wash. It's been eight years since the launch of the Xbox 360. The original Xbox debuted in 2001, and its high-definition successor premiered in 2005. (AP Photo/Ted S. Warren)

  • IMAGE DISTRIBUTED FOR MICROSOFT - Don Mattrick, President of Interactive Entertainment Business at Microsoft unveils Xbox One on Tuesday, May 21, 2013, in Redmond, Wash. (Photo by Stephen Brashear/Invision for Microsoft/AP Images)

  • Don Mattrick

    Don Mattrick, president of interactive entertainment business for Microsoft Corp., speaks after unveiling the next-generation Xbox One entertainment and gaming console system, Tuesday, May 21, 2013, at an event in Redmond, Wash. It's been eight years since the launch of the Xbox 360. The original Xbox debuted in 2001, and its high-definition successor premiered in 2005. (AP Photo/Ted S. Warren)

  • A video of Seattle Seahawks NFL Football quarterback Russell Wilson running onto the field at CenturyLink Field is shown on a video screen at the unveiling event for Microsoft Corp.'s next-generation Xbox One entertainment and gaming console system, Tuesday, May 21, 2013, in Redmond, Wash. Xbox announced a partnership with the NFL to integrate live action and features such as fantasy team statistics into watching spots on the Xbox One. (AP Photo/Ted S. Warren)

  • Marc Whitten

    Marc Whitten, Microsoft Corp.'s chief production officer of interactive entertainment, talks about the controller of the next-generation Xbox One entertainment and gaming console system, Tuesday, May 21, 2013, at an event in Redmond, Wash. (AP Photo/Ted S. Warren)

  • Marc Whitten

    Marc Whitten, Microsoft Corp.'s chief production officer of interactive entertainment, talks about the features of the next-generation Xbox One entertainment and gaming console system, Tuesday, May 21, 2013, at an event in Redmond, Wash. (AP Photo/Ted S. Warren)

  • Photographers crowd around Microsoft Corp.'s next-generation Xbox One entertainment and gaming console system after it was officially revealed, Tuesday, May 21, 2013, at an event in Redmond, Wash. It's been eight years since the launch of the Xbox 360. The original Xbox debuted in 2001, and its high-definition successor premiered in 2005. (AP Photo/Ted S. Warren)

  • Press photograph Xbox One following the Xbox One reveal event on Tuesday, May 21, 2013, in Redmond, Wash. (Photo by KAREN DUCEY/Invision for Microsoft/AP Images)