Apple's Latest Rising Star Is Software Chief Craig Federighi

The Latest Rising Star At Apple
SAN FRANCISCO, CA - JUNE 10: Apple CEO Tim Cook (R) welcomes Craig Federighi, vice president of Software Engineering, on stage during a keynote address during the 2013 Apple WWDC at the Moscone Center on June 10, 2013 in San Francisco, California. Apple introduced a new mobile operatng system iOS 7, hardware upgrades and a new operating system OS X Mavericks during the keynote qaddress. The annual developer conference runs through June 14. (Photo by Kim White/Getty Images)
SAN FRANCISCO, CA - JUNE 10: Apple CEO Tim Cook (R) welcomes Craig Federighi, vice president of Software Engineering, on stage during a keynote address during the 2013 Apple WWDC at the Moscone Center on June 10, 2013 in San Francisco, California. Apple introduced a new mobile operatng system iOS 7, hardware upgrades and a new operating system OS X Mavericks during the keynote qaddress. The annual developer conference runs through June 14. (Photo by Kim White/Getty Images)

A new frontman for Apple Inc. is emerging.

At the company's annual developers conference Monday, little-known executive Craig Federighi got the most airtime during the keynote—and strong reviews.

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