Huffpost College

University Of Kansas Orders 'KU Boobs' To Stop Selling Trademark Merchandise, But Account Can Stay

Posted: Updated:

Twitter users flocked to submit their final KU Boobs photos Tuesday after the popular "boobment" feed announced on Facebook that it had received a cease and desist letter from the University of Kansas.

However, it seems, the University of Kansas is not asking KU Boobs to shut down its account. As KU Associate Athletics Director Jim Marchiony noted on Twitter, the university is only taking issue with KU Boobs' use of its trademark on sold merchandise.

According to Rock Chalk Blog, the account sold $5 wristbands that read "I <3 KU Boobs" and donated some of the profits to breast cancer research.

While KU Boobs did not use the official logo on the wristbands, it seems what the college is taking issue with is KU Boob's use of "KU" on the items.

The KU Boobs phenomenon started last March when Tiffany Kent, a Jayhawks fan, tweeted a photo of her breasts and included the hashtag #kuboobs in her tweet. Kenneth Soap, the KU Boobs Twitter account creator and website owner, later told WDAF-TV that the concept began as way to promote the university's basketball team.

“We got a big following so we had said we want to use that to bring attention to a good cause,” he told the station.

It wasn't long before other college basketball fans jumped on the bandwagon and created similar breast-oriented Twitter accounts for universities across the country.

Though KU Boobs' website was unavailable Wednesday afternoon, its Twitter account and Facebook page have not been taken down.

Also on HuffPost:

Schools On Twitter
Share this
Current Slide

Suggest a correction

Around the Web

University of Kansas to Twitter @KUboobs: cease and desist | The ...

KU Boobs (KUboobs) on Twitter

Trademark Row May Force KU Boobs To Shut Down | Chesty ...

Coed cleavage Twitter feed busted by University of Kansas officials ...

KU Boobs ordered to stop selling merchandise by University of ...

University of Kansas: @KUBoobs can stay, merchandise ... -

'KU Boobs' Twitter Account Embroiled in College Controversy

Kansas responds to controversy about KUBoobs Twitter account

Controversy swirls over KU Boobs Twitter account

University of Kansas orders coed cleavage Twitter page to cease and desist its ...

Crisis averted: The Twitter account @KUBoobs is not shutting down