WOMEN
06/14/2013 08:59 am ET Updated Jun 14, 2013

Debenhams 'No Photoshopping' Pledge: Company Promises Never To Adjust Women's Body Sizes

Tired of seeing women's bodies Photoshopped beyond recognition in advertisements? One company understands how you feel, and has vowed to stop going overboard when it comes to retouching.

British retailer Debenhams is taking a stand against digitally altered images -- by pledging to limit their Photoshopping to fixing stray hairs and pigmentation.

They announced this change using an image uploaded to Facebook:

debenhams no photoshopping

"We’re showing our commitment to encouraging positive body-image by using un-airbrushed lingerie photography," the company posted on their official Facebook page. "Here’s an example of how images are sometimes retouched, but we think our model is naturally gorgeous."

"We want other retailers to follow suit and encourage positive body-image through minimal retouching rather than bombarding [consumers] with unattainable body images," a spokesperson told the Daily Mail.

Debenhams made headlines earlier this year for showcasing a diverse group of models in their Spring 2013 lookbook. According to the company's official blog, the lookbook included three models over the age of 40, women under five feet tall, women over six feet tall, a Paralympian and a woman who is an amputee.

Retailers like H&M have also started to diversify the "type" of models they use in their mainstream campaigns. Let's hope more and more companies continue to follow suit. We'd like to reach a point where using minimal Photoshop and hiring models who don't wear a size two aren't such newsworthy actions.

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