It's an ad agency's job to seize a moment and sell us stuff. But how about just celebrating history?
San Francisco's Goodby, Silverstein & Partners colored its windows in a gay pride rainbow to advertise the Supreme Court's landmark decisions on the Defense of Marriage Act and California's Proposition 8. We'll buy that.
Senior communications strategist Krista Miyashiro hatched the plan, and executives enthusiastically gave it the green light, the agency wrote in an email.
It's a lovely gesture, and it'll be up all week.
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