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Lucky Charms, General Mills Cereal, Celebrates LGBT Pride With #LuckyToBe Campaign

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From all of the marriage equality celebrations to Facebook's new Pride emoticon, everyone's seeing the colors of the rainbow these past few days and now, to continue celebrating lesbian, gay, bisexual and transgender Pride, you don't have to look any further than your cereal bowl.

General Mills has come out in support of the gay community for Pride, and what better way to show their love than with the Lucky Charms marshmallow rainbow?

The "magically delicious" cereal is serving as the face of the new #LuckyToBe campaign which encourages people with Pride to tweet and post online their reasons for why they're prideful using the hashtag #LuckyToBe.

"We're celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows... If you're lucky enough to be different, we're celebrating you," the #LuckyToBe campaign stated in a press release sent to GLAAD.

General Mills, which is based in Minneapolis, spoke out about equality recently when a bill was proposed to ban gay marriage in Minnesota. Ken Charles, the company's vice president of diversity and inclusion, said:

"We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy -- and as a Minnesota-based company we oppose it. We value diversity. We value inclusion. We always have ... and we always will. We’re proud of our workplace, and we’re proud to be a leader for diversity and inclusion in our community. For decades, General Mills has worked to create an inclusive culture that welcomes and values the contributions of all."

Check out the website for #LuckyToBe where you can submit why you're lucky and don't forget to have a second bowl of Lucky Charms before heading out to your Pride festivities this weekend!

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