07/03/2013 05:07 pm ET | Updated Jul 03, 2013

'Dog Goldberg' Machine Is The Most Entertaining Way To Feed Your Pet

If you're a pet owner, you know animals will do just about anything to get to their food. But we've never seen them do anything quite like this.

Beneful, the Purina dog food brand, recently released an ad featuring a completely dog-powered Rube Goldberg machine (a 'Dog Goldberg' machine, if you will).

While pooches of all shapes and sizes work together in perfect harmony to dispense their kibble in the adorable video, what happened on set may have been a different story.

"[I'll] put it this way. It wasn't easy. It was a very long day," Ian Schafer of DeepFocus, the ad's creator, told Mashable.

Still, the final product is a treat unto itself. See for yourself above, and if your inner nerd is still unsatisfied, check out this incredible Rube Goldberg Freerunning project from last year

H/T: msnNOW


Unimpressed Animals