BUSINESS
07/05/2013 04:57 pm ET Updated Jul 06, 2013

Hostess To Start Freezing Some Twinkies Before Shipping Them

AP

Hostess will begin freezing some of its Twinkies before shipping them when it re-releases the highly-anticipated pastries this month, the company confirmed to The Huffington Post on Friday.

In an emailed statement, Hostess spokeswoman Hannah Arnold said that the decision was made after a small percentage of the company’s retail customers explicitly requested frozen versions of the treat, which will allow companies to “date the product for freshness,” while providing “flexibility in filling their shelves.”

Any retail customer will still be able to request non-frozen Twinkies, and the company maintains freezing Twinkies will have “no impact on the quality or taste” of the product.

“Any suggestion that Hostess is changing the integrity of the iconic snack cakes consumers have loved is completely untrue,” Arnold wrote. “The new ownership is absolutely committed to baking top quality snack cakes and, in fact, is making major investments to ensure that Hostess products are as good, if not even better, than before.”

Sources told the New York Post, which first reported the news, that they feared the new freezing process could threaten the product’s integrity and future popularity.

Hostess filed for bankruptcy in early 2012, after which investment firm Metropoulos & Co. swooped in to buy Twinkies and other Hostess snacks in 2013.

Last month it was announced that Twinkies would be back on shelves by July 15.

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