10 American Brands With The Best Reputations: YouGov

07/10/2013 10:42 am ET

Cheerios may have been the target of racist backlash after featuring a biracial family in a commercial earlier this year, but that didn't hurt Cheerios' image too much. In fact, the company landed a spot on YouGov BrandIndex's list of top 10 brands with the best reputations.

YouGov's latest ranking, which the market research firm releases bi-annually, is based off of about 600,000 interviews with American adults during the first half of 2013. YouGov asked interviewees if they had heard positive or negative things about the nation's biggest brands and calculated each brand’s “buzz score” on a scale of -100 to 100, with positive scores indicating positive brand perception.

Here are the top 10 brands with the best reputations:

Brands With The Best Reputations