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Hostess: Twinkies Demand At Record High

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TWINKIES
Hostess Brands LLC Twinkies snack cakes sit in a tray in the packaging area of a Hostess bakery in Schiller Park, Illinois, U.S., on Monday, July 15, 2013. Hostess Brands LLC officially revives sales of the iconic Twinkie snack cake today, following a seven-month hiatus after the original company decided to liquidate under bankruptcy. Photographer: Daniel Acker/Bloomberg via Getty Images | Getty

KANSAS CITY, Mo. -- Hostess Brands says demand for Twinkies and CupCakes is at a record high since the snack cakes returned to shelves less than three days ago.

The treats disappeared from shelves almost eight months ago when the predecessor company that made them shut down its plants and said that it was going out of business. The cakes are back under new ownership.

The Twinkies are a bit smaller than before, but that hasn't shrunk their popularity.

Hostess says sales of its products are seven times greater than historic levels. Orders are three to six times greater than its production capacity, even though it is running bakeries at maximum levels.

Numerous retailers told Hostess this week that they had sold out of the snack cakes within hours of them being displayed.

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