When Oreo owned the Super Bowl power outage by tweeting a clever ad mid-blackout this past February, the Internet couldn't get enough of it.
But when 13 brands -- including Oreo -- simultaneously all pulled the same contrived trick after Kate Middleton's baby's gender was released Monday, you just knew it was the end of an era. So R.I.P. fun post-news company tweets. It was a royal effort:
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw
— Oreo Cookie (@Oreo) July 22, 2013