BUSINESS
07/22/2013 05:17 pm ET Updated Jul 23, 2013

Oreo, Others All Make Basically Same Royal Baby Joke On Twitter

Twitter

When Oreo owned the Super Bowl power outage by tweeting a clever ad mid-blackout this past February, the Internet couldn't get enough of it.

But when 13 brands -- including Oreo -- simultaneously all pulled the same contrived trick after Kate Middleton's baby's gender was released Monday, you just knew it was the end of an era. So R.I.P. fun post-news company tweets. It was a royal effort:

[Sigh.]

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