Huffpost Technology

Chipotle Faked Its Recent Twitter Hack, Confirms Company

Posted: Updated:
CHIPOTLE FAKED TWITTER HACK
The Chipotle Mexican Grill Inc. logo is displayed in front of a location in New York, U.S., on Wednesday, Oct. 17, 2012. (Photographer: Scott Eells/Bloomberg via Getty Images) | Getty

Chipotle has confirmed that it faked having its Twitter account hacked on July 21.

The fast-food company confirmed to Mashable that the series of odd and confusing tweets that were sent out over the course of an hour on Sunday were not the work of a hacker, but actually a publicity stunt attempting to garner buzz for the company's 20th anniversary campaign.

(Story continues below.)

chipotle

Chipotle representative Chris Arnold explained to Mashable that while the company's Twitter account, @ChipotleTweets, normally adds about 250 new Twitter followers a day, it gained more than 4,000 followers Sunday.

The fact that the mysterious tweets weren't later deleted was a big tip-off the "hack" was bogus. Not surprisingly, those oddball tweets were also retweeted thousands of times.

The stunt is somewhat surprising for Chipotle, given that it's a company that has branded itself on its authenticity and claims to serve "food with integrity." However, this is far from the only company to pull fake a Twitter hacking. Back in February MTV and BET pulled a similar fake outs.

Also on HuffPost:

Close
15 Things Twitter Tells Us About Humanity
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Chipotle Faked A Twitter Hack In Order To Get More Followers

Chipotle Says It Faked Its Twitter Hack Attack As Part Of Some Kind Of ...

Either Chipotle Doesn't Know How To Use Twitter, Or They Know Exactly How ...

Chipotle Adds Tofu to America's Fast-Food Arsenal

Chipotle's Twitter “Hack” Was A Planned Promotion

Why Is Chipotle Adding Tofu to Its Burritos, Bowls, and Tacos?

 
From Our Partners