H&M Signs Atop 4 Times Square To Change New York City Skyline

Giant H&M Signs To Be Added To NYC Skyline

Everyone loves looking at New York City's iconic skyline, which is exactly why H&M is building four massive signs high atop a Times Square skyscraper.

The Swedish clothing company reportedly signed a lease with the Durst Organization, who owns 4 Times Square, which allows them to construct the giant, red monikers. H&M is scheduled to open a store in the building, which will be their thirteenth in New York City.

While a Durst official praised H&M for understanding the "value of skyline signage," some opponents, including community activist Marisa Redanty, are against the plan.

"I think it's ridiculous," said Redanty. "It's very un-classy—it's tacky, and it's like, 'Are we going to look like Tokyo?'"

Installation of the sign's 70-by-70 foot panels is scheduled to be completed by the end of 2013.

Four Times Square is also the home of publisher Conde Nast.

Before You Go

Bill Butterworths Times Square Photos

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