MEDIA
08/20/2013 10:13 am ET

Al Jazeera America Takes Out Full Page Ad On Launch Day

Al Jazeera America took out a full page ad in the Washington Post on Tuesday, the same day as the network's highly anticipated launch.

Serving as an introduction to the network, the ad features a photograph of a man seemingly asking, "Shouldn't news just give me the facts?"

Below the image, the ad reads, "Change the way you look at news. Introducing Al Jazeera America. Get more depth. More perspectives. Every day." Al Jazeera's Dan Ming tweeted the below photograph of the ad.

PHOTO:
al jazeera america launch

Leading up to the launch, media reporters wondered how the network would position itself. Reuters' Liana Baker wrote, "Defining its mission clearly will be crucial for Al Jazeera to gain a foothold in the United States, a goal that has so far eluded the award-winning network funded by the emir of Qatar, according to advertisers, executives and industry experts."

From the ad placed in the Post, it seems like Al Jazeera America will try to do for American audiences what cable news has struggled to achieve over the past decade -- deliver news without opinion. With Fox News taking up views on the right, and MSNBC leaning towards the left, the middle space remains up for grabs, however networks, namely CNN, have struggled in the ratings when delivering opinion-less news coverage.

In addition to defining its place in the cable news landscape, Al Jazeera America has another priority. Though the network will be available in 40 million households, Al Jazeera America asked viewers to request the channel if their cable providers do not carry it. The network's website provides a form letter for viewers to send to cable providers that reads:

I am writing to request that you add Al Jazeera America as part of your channel lineup. I want to watch Al Jazeera America for its objective, balanced, in-depth news reporting on stories that matter. Please let me know when I can expect to see Al Jazeera America as a channel option.

(h/t Dan Ming)

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