Delta is America's least respected brand, according to a new ranking of 100 of the most well-known companies.
Brand consulting firm CoreBrand surveyed more than 10,000 "business decision-makers" and asked them about how they perceived brands in terms of overall reputation, management and investment potential. Coming in on top were PepsiCo and Coca-Cola, which tied for first place.
The chart below shows how the top 10 most respected brands stack up in terms of familiarity and favorability:
But now on to the good stuff. Here's CoreBrand's list of the least respected brands in America:
10. Foot Locker
9. Rite Aid
8. Capital One
7. J.C. Penney
6. Best Buy
5. Big Lots
3. H&R Block
2. Philip Morris