The draw for celebrities to attend award shows each year isn't just the massive amounts of free publicity; it's the massive amounts of free stuff gifted to them. But along with the SoulCycle passes, Brooklyn Nets gear and Katy Perry's newest fragrance, the MTV Video Music Awards are also giving attendees a book on how to kick addiction.
In this year's gift bag, guests will receive a copy of "Ending Addiction for Good: The Ground-Breaking, Holistic, Evidence-Based Way to Transform Your Life," from the people at Cliffside Malibu, which happens to be the last rehab center Lindsay Lohan attended.
It's a surprising inclusion in the gift bag, but given how many of the show's attendees have experienced addiction issues, perhaps it's MTV's way of suggesting that some of its guests take action. Request for comment made by The Huffington Post to MTV has yet to be returned. It's especially notable since the reading material in last year's gift bags was the coming-of-age story "The Perks of Being A Wallflower."
This year's nominees include Lady Gaga, who has spoken about her struggle with cocaine addiction, as has Bruno Mars, and Demi Lovato has been open about her own issues with drugs. Meanwhile, you have Rihanna and Miley Cyrus, who are proud potheads. And Cyrus' party anthem "We Can't Stop," which is nominated for four awards, is admittedly a song about dropping ecstasy and doing lines of cocaine in the bathroom.
It could be more than just a coincidence that the book found its way into this year's goody bag.