Jane Cosmetics Makes A Bold Comeback From The '90s

08/26/2013 12:35 pm ET | Updated Aug 27, 2013
  • Dana Oliver Executive Fashion And Beauty Editor, The Huffington Post

Getting my hands on Jane Cosmetics again is just as exciting, if not even more exciting, than watching Justin Timberlake perform his best pop hits at the 2013 MTV Video Music Awards. "Cry Me a River" is still the jam!

The iconic beauty brand, whose dusty rose blush and shiny purple lip gloss we wore religiously as teenagers, has a bold new look that women of all ages will love. After filing bankruptcy and near-liquidation, New York financier Lynn Tilton has been working hard since 2009 to revamp the beloved '90s drugstore brand.

Its eye-dilating shades haven't changed a bit, however, the reformulation of Jane Cosmetics makes for even better color payoff and staying power. Case in point: I drank two cups of vanilla chai while wearing Million Dollar Smile Intense Color Lip Gloss (a bright berry red) and didn't need to do a single touch-up.

jane cosmetics

Introducing a pH-adjusting lip gloss and BB cream (beauty balm) to its line of over 100 products also proves that Jane Cosmetics is a major player in today's beauty game. And I must say that I'm pretty impressed by the "Dark" BB cream's ability to seamlessly blend into my skin.

Jane Cosmetics' new sleek black packaging also has a more grown-up feel that makes it less embarrassing to whip out my makeup bag or purse. But the brand is staying true to its BFF roots by featuring the faces of real women who give back to their communities, also known as "Friends of Jane," on the products.

Check out the new and improved Jane Cosmetics below and tell us if you'll be running to the nearest Ulta to stock up.

More '90s nostalgia:

Awkward/Amazing '90s Style

Want more HuffPost Style beauty content? Check us out on Twitter, Facebook, Tumblr, Pinterest and Instagram. (For everything else check out our main HuffPost Style Twitter, Tumblr, Pinterest and Instagram @HuffPostStyle.)
---
Do you have a beauty story idea or tip? Email us at beautytips@huffingtonpost.com. (PR pitches sent to this address will be ignored.)

CORRECTION: An earlier version of this feature referred to Jane Cosmetics' new BB cream as CC Cream.

YOU MAY LIKE

CONVERSATIONS