08/28/2013 12:06 pm ET | Updated Oct 28, 2013

Golf Channel's 'I Have A Dream' Tweet Is Not OK


Just no, no, no, no, no.

golf channel

Wrong move, Golf Channel.

This was representative of the response:

The network, perhaps realizing that the anniversary of one of the most important civil rights speeches in American history was not the moment for a brand tie-in after all, quickly deleted the tweet.

Later, it apologized:

March On Washington, 1963