09/03/2013 12:42 pm ET | Updated Sep 06, 2013

The 'iPhone 5S' Event Is Officially On For Sept. 10

Let the countdown begin.

According to multiple news outlets, Apple sent out the invitations for a Sept. 10 event, widely believed to be the unveiling of company's next line of iPhones.

Multiple sites, including The Verge and The Loop, have published the invitation, which reads: "This should brighten everyone's day," perhaps an allusion to the rumored gold-colored iPhone.

The event will take place at Apple's headquarters in California and will start at 10 A.M. PST. In the meantime, check out our rundown of what features to expect from Apple's latest smartphone.

apple invitation


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