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Nelly And Honey Nut Cheerios Bee Cruelly Suck The Life Out Of Your Millennial Childhood (VIDEO)

09/04/2013 03:50 pm ET

Honey Nut Cheerios is trying to milk millennial nostalgia and turn it into honey money. If you ask us, it isn't working out.

The cereal giant hired rapper Nelly earlier this year to help launch their "Must Be the Honey" campaign. It's proven to be a more effective exercise in destroying millennial childhoods one commercial at a time. Millennials already have it rough enough these days and childhood nostalgia is really all they have, so can't Buzz and Nelly just leave them alone?

The ad campaign begins with Nelly giving Buzz and Honey Nut Cheerios a hip-hop makeover. Nelly then lets Buzz and his brand take the hook of his 2000 smash-hit single "Ride wit Me," and change "must be the money" to "must be the honey." Yes, there are also blinged out Honey Nut Cheerios boxes. If you're of a certain age, listen to the butchering of a millennial classic above, then hang your head in shame.

The impending collapse of bee colonies across the globe is a very serious problem that we may all have to deal with in the near future. Please, don't let this ad campaign distract us from that important issue.

This is the original. It includes auto-tune and Nelly saying the line, "Bee got swag."

Two more commercials were just released into the world. The first is above, the second features BREAKDANCING LIKE BEE STINGS TO THE EYES!.

Why are they doing this to us?

Exactly this.

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