There's less than a week left until Apple's big event on Sept. 10. Everyone is expecting Apple to launch a new line (or lines) of iPhones, but on Tuesday, rumors began to fly about another potential announcement this month: a new Apple TV.

Three overseas shipments to Apple, spotted by the trade intelligence company Panjiva, point to the TV-related product on its way. On Aug. 25, Apple received a shipment called “Set Top Box with Communication Function” from BYD Precision Manufacture in Shenzhen, China, according to Panjiva. One week prior, Apple got another shipment from BYD called "Set Top Boxes." And a week before that, it received one titled “Set Top Box with Communication Function.”

BYD is known to be one of Apple's suppliers, and as those shipment names suggest, they may have something to do with a refresh to Apple's set-top box. Apple TV, a tiny, $99 box that connects to your television, allows you to watch programs from Netflix, iTunes, YouTube and more right on your TV. CEO Tim Cook said in May that 13 million Apple TVs had been sold, around half of them in the past year, despite founder Steve Jobs once characterizing the TV project as a company "hobby."

There aren't too many other details on the shipments, but Cook also announced in May that Apple was working on a "grand vision" for television, and Apple bought TV app startup Matcha.TV in August.

According to MacRumors, a new Apple TV has been released about once a year since May 2007, and it has been over 540 days since the last largely publicized Apple TV update. Apple did roll out a quiet update to Apple TV earlier this year, Fast Company reports. MacRumors recommends that you not purchase an Apple TV right now, since a new one is overdue.

[h/t GigaOM]

CORRECTION: An earlier version of this piece incorrectly stated that Apple had not updated the Apple TV in over 540 days.

Earlier on HuffPost:

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  • 1. Apple I (1976)

    Apple's first product was a computer for hobbyists and engineers, made in small numbers. Steve Wozniak designed it, while Jobs orchestrated the funding and handled the marketing.

  • 2. Apple II (1977)

    One of the first successful personal computers, the Apple II was designed as a mass-market product rather than something for engineers or enthusiasts. It was still largely Wozniak's design. Several upgrades for the model followed, and the product line continued until 1993.

  • 3. Lisa (1983)

    Jobs' visit to Xerox Corp.'s research center in Palo Alto inspired him to start work on the first commercial computer with a graphical user interface, with icons, windows and a cursor controlled by a mouse. It was the foundation for today's computer interfaces, but the Lisa was too expensive to be a commercial success.

  • 4. Macintosh (1984)

    Like the Lisa, the Macintosh had a graphical user interface. It was also cheaper and faster and had the backing of a large advertising campaign behind it. People soon realized how useful the graphical interface was for design. That led "desktop publishing," accomplished with a Mac coupled to a laser printer, to soon become a sales driver.

  • 5. NeXT Computer (1989)

    After being forced out of Apple, Jobs started a company that built a powerful workstation computer. The company was never able to sell large numbers, but the computer was influential: The world's first Web browser was created on one. Its software also lives on as the basis for today's Macintosh and iPhone operating system.

  • 6. iMac (1998)

    When Jobs returned to Apple in 1996, the company was foundering, with an ever shrinking share of the PC market. The radical iMac was the first step in reversing the slide. It was strikingly designed as a bubble of blue plastic that enclosed both the monitor and the computer. Easy to set up, it captured the imagination just as people across the world were having their eyes opened to the benefits of the Internet and considering getting their first home computer.

  • 7. iPod (2001)

    It wasn't the first digital music player with a hard drive, but it was the first successful one. Apple's expansion into portable electronics has had vast ramifications. The iPod's success prepared the way for the iTunes music store and the iPhone.

  • 8. iTunes Store (2003)

    Before the iTunes store, buying digital music was a hassle, making piracy the more popular option. The store simplified the process and brought together tracks from all the major labels. The store became the largest music retailer in the U.S. in 2008.

  • 9. iPhone (2007)

    The iPhone did for the phone experience what the Macintosh did for personal computing - it made the power of a smartphone easy to harness. Apple is now the world's most profitable maker of phones, and the influence of the iPhone is evident in all smartphones.

  • 10. iPad (2010)

    Dozens of companies, including Apple, had created tablet computers before the iPad, but none caught on. The iPad finally cracked the code, creating a whole new category of computer practically by itself.