Say farewell to the old Old Style standby, Cubs fans.
Beginning next season, Anheuser-Busch will be the exclusive beer sponsor of the Cubs and Old Style, which had been closely affiliated with the North Siders for more than six decades, is out, the team announced Friday.
"This was a very difficult decision following a decades-long relationship we enjoyed with this great brand," the Cubs said in a statement on ending their relationship with Old Style, according to the Associated Press. "We will continue to offer Old Style and Old Style Light to our fans for our remaining games" this season.
As part of the deal, a Budweiser logo is expected to figure prominently in the Friendly Confines' new 650-square-foot electronic scoreboard that will be built in right field during the off-season, ABC Chicago reports. The sign could be ready for the Cubs' 2014 season, which marks the 100th anniversary of Wrigley, because the team already has the approval they need to proceed with that part of their multi-million dollar Wrigley renovation plan.
The partnership between Old Style and the Cubs, which dates back to 1950, was previously described as as one of the longest in professional sports.
The final Cubs home game of the season is Sept. 25.
Related
Before You Go
