Last week, Jim Mora promised that UCLA's support for Nick Pasquale and his family won't wane as the season rolls on. The Bruins are following through so far.

Before UCLA's 7:30 p.m. kickoff against New Mexico State on Saturday, the Rose Bowl will stand for a moment of silence in memory of the walk-on receiver, who was killed Sept. 8 by a car. After the quiet, however, Mora wants the stadium to erupt.

"We're going to get that place going," Mora said. "That's just the challenge for everybody. We're saying 'Go nuts for Nick.' We're going to go crazy and it's going to be a blast."

To help, the school will hand out free blue towels to the first 30,000 fans to enter the game. Printed with Pasquale's No. 36, the towels were donated by a company called Gorilla Marketing.

UCLA will also sell blue No. 36 T-shirts at the Rose Bowl, with 100 percent of Saturday's proceeds going to the Nick Pasquale Foundation -- established to benefit athletes. Adidas donated the first batch of shirts, but the school will continue to sell them in the student store and online after the weekend. At least 40 percent of those proceeds will go to the foundation.

Mora credited Scott Mitchell, UCLA athletics' head of marketing, for spearheading the effort. Mitchell watched last week's game at a Nebraska bar with the Pasquale family. Between the first and second quarters Saturday, a framed jersey will be presented to Nick's parents, Mel and Laurie, and his brother A.J. The family will stand near a No. 36 that will be painted on the field.

"You see a whole lot of people who were affected by this and are trying to help," Mora said. "It's just a great gesture."

Smack talk

Week after week, Mora tries to drill tunnel vision into his players, keeping their sights set on only the game ahead.

To combat human nature is sometimes an uphill battle, especially when dealing with college students. On Wednesday, senior Shaq Evans told ESPN 710 AM that he was ready to pay USC back for the Bruins' 50-0 road loss in 2011.

"This year, we're going to try to embarrass them, honestly," Evans said during the radio interview. "It's so much fun, just seeing them struggling. Like how we used to struggle, now they're struggling. It's awesome to see that. I hate them."

Mora said Thursday that he had not heard Evans' comments.

"We're worried about New Mexico State University right now," Mora said. "I don't follow some of that stuff. I didn't see that. I'm worried about New Mexico State University."

Big man dance

If UCLA ever wants to give a lineman the ball on a fake punt, Mora will likely look to All-American left guard Xavier Su'a-Filo. The junior is regarded as one of the best offensive linemen the Bruins have had in years.

"Let's give it to X," Mora said. "He's got the feet. He's got some good feet, so he might be able to dance through the trash and get us a couple of yards." ___

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  • UCLA v Nebraska

    LINCOLN, NE - SEPTEMBER 14: The Nebraska Cornhuskers student section honors former player wide receiver Nick Pasquale #36 of the UCLA Bruins before their game against the Nebraska Cornhuskers at Memorial Stadium on September 14, 2013 in Lincoln, Nebraska. Pasquale died recently after being struck by a car. (Photo by Eric Francis/Getty Images)

  • UCLA vs Nebraska

    The UCLA team and staff and observe a moment of silence in memory of their teammate Nick Pasquale who was killed earlier in the week, before the first half of an NCAA college football game against Nebraska, in Lincoln, Neb., Saturday, Sept. 14, 2013. (AP Photo/Nati Harnik)

  • Jim Mora, Bo Pelini

    UCLA head coach Jim Mora, left, and Nebraska head coach Bo Pelini meet during warmups prior to an NCAA college football game in Lincoln, Neb., Saturday, Sept. 14, 2013. (AP Photo/Nati Harnik)

  • Brett Hundley

    UCLA quarterback Brett Hundley (17) pays homage to teammate Nick Pasquale (36) who was killed earlier in the week, after UCLA beat Nebraska 41-21 in an NCAA college football game in Lincoln, Neb., Saturday, Sept. 14, 2013. (AP Photo/Nati Harnik)

  • D.J. Singleton

    Nebraska defensive back D.J. Singleton (8) has a 36 sticker on the back of his helmet as he and the whole Nebraska team honor UCLA wide receiver Nick Pasquale (36) who was killed earlier in the week in the first half of an NCAA college football game against UCLA, in Lincoln, Neb., Saturday, Sept. 14, 2013. (AP Photo/Nati Harnik)

  • Roadside Memorial

    A roadside memorial to UCLA football player Nick Pasquale is seen near where he was struck and killed by a car on Camino De Los Mares in San Clemente, Calif., Monday, Sept. 9, 2013. Pasquale was killed in his hometown of San Clemente on Sunday. The 20-year-old receiver played in the final offensive series in UCLA's season-opening victory over Nevada on Aug. 31. The Bruins were off last weekend and Pasquale had gone home to visit his family. (AP Photo/Greg Beacham)

  • Roadside Memorial

    A roadside memorial to UCLA football player Nick Pasquale is seen near where he was struck and killed by a car on Camino De Los Mares in San Clemente, Calif., Monday, Sept. 9, 2013. Pasquale was killed in his hometown of San Clemente on Sunday. (AP Photo/Greg Beacham)

  • Roadside Memorial

    A roadside memorial to UCLA football player Nick Pasquale is seen near where he was struck and killed by a car on Camino De Los Mares in San Clemente, Calif., Monday, Sept. 9, 2013. Pasquale was killed in his hometown of San Clemente on Sunday. (AP Photo/Greg Beacham)

  • Nick Pasquale

    In this August 2010 photo, Nick Pasquale runs the ball at San Clemente (Calif.) High School football during practice. Pasquale, 20, who played wide receiver as a freshman at UCLA, was struck by a car and killed early Sunday morning, Sept. 8, 2013, in San Clemente. (AP Photo/The Orange County Register, Paul Bersebach)

  • Nick Pasquale

    In this February 2012 photo, Nick Pasquale walks on the campus of San Clemente (Calif.) High School. Pasquale, 20, who played wide receiver as a freshman at UCLA, was struck by a car and killed as he was walking early Sunday morning, Sept. 8, 2013, in San Clemente. (AP Photo/The Orange County Register, Ken Steinhardt)