Huffpost Style

Blake Lively Announces Lifestyle Company Similar To Gwyneth Paltrow's GOOP

Posted: Updated:
Blake Lively is starting her own lifestyle company. Here, she attends the Gucci show as part of Milan Fashion Week. (Venturelli/Getty Images for Gucci) | Getty

Blake Lively fans, get ready: The impossibly stylish star announced she will be launching her own lifestyle company -- and many are comparing it to Gwyneth Paltrow's GOOP.

Lively shared the news with British Vogue in an interview Wednesday.

"It's something that will be launching in a few months and that I'm really, really thrilled about," she said. "The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that. There's nothing like it out there -- it's without a genre. I have so many passions outside of acting and things that I grew up being good at and that I don't utilize when acting. Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn't be an actor."

Us Weekly notes Lively's brand sounds strikingly similar to Paltrow's GOOP, a digital company and publication founded and created by the actress. It sends members a weekly e-newsletter featuring recipes, travel notes, wellness tips, shopping ideas and more.

The 26-year-old, who is the face of the Gucci Premiere fragrance, told Vogue she is in a "different place" in her life now, after finishing up her stint on "Gossip Girl" and becoming a married woman. A dip into the lifestyle pool seems totally up her alley.

She discussed decorating her home in Bedford, N.Y., with Lucky for the magazine's September issue. In May, she displayed her cooking skills to Vogue's Elettra Wiedemann for an episode of "Elettra's Goodness," making a brie-filled pastry.

“Work is important, but my greatest passion is my personal life," she told Lucky.

We hope there will be plenty of fashion on Blake's site:

Blake Lively's Style
Share this
Current Slide

Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.

Around the Web

Blake Lively Launching Lifestyle Brand Company!

Diaphanous dresses, angular tailoring close Milan fashion week

Costume Designers for TV Have a Big Impact on Fashion

'The right dress with the wrong make-up is still wrong': Michael Kors on why ...

Blake Lively Launching Lifestyle Company Similar to Gwyneth Paltrow's Goop

Jay Z teams with Barneys on holiday collection