How do artists and curators come up with titles for exhibitions? They seem to get wackier all the time. Just looking through some upcoming shows this autumn, we have Daddy, I Want to Be a Black Artist, The Show Is Over, Dissecting the Exploding Whale, Melt into You, Schadenfreude and, of course, To Be Titled.
It's easy to see why exhibition titles get more and more idiosyncratic. There are more and more of them, especially in London in the autumn, when the art world is powered up by the Frieze art fair. In this competitive atmosphere, a striking title may help your show stand out from the crowd.