Huffpost Business

Red Bull 'Titanic' Ad Receives Complaints, Remains On Airwaves (VIDEO)

Posted: Updated:

A recent Red Bull ad is causing controversy in the U.K. for its potentially offensive subject matter.

The ad, embedded above, depicts a man loading Red Bull energy drinks on a cruise ship. The ship's captain tells the docker that only Champagne is allowed on the boat. "But Red Bull gives you wings," the docker argues.

The captain responds, "Wings? Why on Earth would you need wings on a ship? Stupidest thing I've ever heard."

Then, it is revealed that the ship's name is the Titanic.

Although the U.K.'s Advertising Standards Authority has received more than 100 complaint about the ad, the watchdog group decided not to pursue the matter further. The Authority explained:

"Although the ad would be distasteful to some, it was unlikely to cause serious or widespread offence [sic] or be generally seen as making light of the lives that were lost in the disaster."

What do you think -- cheeky advertisement or offensive content?

[h/t The Daily Meal]

Also on The Huffington Post

Close
Epic Product Fails
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Red Bull Titanic ad escapes censure

Red Bull's Titanic ad could face investigation after 110 complaints

Red Bull refuses to scupper Titanic advert slammed as 'despicable'

Red Bull causes outrage with Titanic TV advert that suggests passengers could ...

Red Bull Refuses to Apologize for 'Insensitive' Titanic Ad

British People Not Very Happy With Red Bull "Titanic" Ad