Pizza Hut has announced a new stuffed crust addition to its menu: the 3-Cheese Stuffed Crust pizza. Starting Oct. 20, this white cheddar, mozzarella and provolone cheese stuffed crust will be available nationwide for $12.
In 1995, Pizza Hut changed the pizza delivery game by introducing its original stuffed crust pizza, which generated more than $300 million in sales the first year. Since then, the chain has expanded its offerings, including some pretty wacky cheese-crust situations like the recent Crazy Cheese Crust pizza. Not only did that pizza have five different cheeses, but it also boasted "pockets" within the crust, allowing for even more cheese.
The Crazy Cheese Crust was a limited time offering, similar to other crust experiments like the Ultimate Stuffed Crust. But the 3-Cheese Stuffed Crust is the first permanent new pizza offering in almost two decades.
Three (lucky?) U.S. stores in San Jose, Calif., Salem, Ore. and Silver Spring, Md. will get the pizza early starting Oct. 7.
Pizza Hut is also letting a fourth store, still to be determined, in on the party early. Beginning Oct. 7, interested customers should tweet requests using a hashtag for their city and state (i.e. #CitySt) as well as "#3CheeseStuffed." People can track their city's progress at 3CheeseStuffed.com. The winning store will receive the pizza starting Oct. 14.
"People want more cheese -- and they never complain when they get it," Wiley Bates III, executive chef at Pizza Hut, told USA Today.
Bates couldn't be more on point -- a recent study found that Americans are eating way more cheese than we did 30 years ago. So what's next, Pizza Hut? Ten-cheese stuffed crust?