Univision News president Isaac Lee has been named CEO of Fusion, the channel announced Friday.
Lee will continue his role at Univision, while overseeing programming and business operations at Fusion. The new channel, a joint venture between ABC News and Univision, will launch October 28. It recently unveiled its programming, which will consist of English-language shows targeting English-speaking Latinos and millennials.
He announced his new role in a memo, thanking staffers and calling on them to "move beyond the conventional." He added that he expects there will be "growing pains," and that "not everybody will get it and that's sort of the point."
"Most Hispanics are Millennials and many Millennials are Hispanic," he wrote. "But what truly differentiates Millennials from all the generations before them, is more than demographics alone – it's a divide on politics, race, music, culture, technology and so much more."
Earlier, Lee spoke to BusinessWeek about what the channel's attempts to tap into those viewers will look like.
"Right now our target viewers probably don’t watch any news," he said. "They watch The Walking Dead, Sons of Anarchy, and Girls. When they do watch news, it’s a different type of news: Jon Stewart is news; The Colbert Report is news. What we have to do is understand what it is that this generation wants."