IMPACT
10/21/2013 11:14 am ET

With Giving Season In Full Force, Seeking To Understand Donors

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WE have entered giving season. This is the time of year when charities increase their outreach to donors who traditionally wait to the fourth quarter to make annual gifts. And what would this season be without research into the state of our giving habits?

Yet a new report by U.S. Trust, which revisited questions asked two decades ago, piqued my interest because it challenged some of the accepted wisdom about how people give money -- or at least how most of us think they give their money away:

Read more on www.nytimes.com

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