Toy Company Profits Are On The Rise Thanks To Girls Toys

Why Toy Companies Will Probably Keep Marketing To Girls
FILE- In this July 16, 2012, file photo, Barbie products are displayed at a local toy store in Hialeah, Fla. Mattel, the biggest U.S. toy maker,reports quarterly earns on Wednesday, July 17, 2013. (AP Photo/Alan Diaz, File)
FILE- In this July 16, 2012, file photo, Barbie products are displayed at a local toy store in Hialeah, Fla. Mattel, the biggest U.S. toy maker,reports quarterly earns on Wednesday, July 17, 2013. (AP Photo/Alan Diaz, File)

Both Hasbro and Mattel have reported a growth in sales this month due to profits from products that skew pink. For Hasbro, that means Furby and My Little Pony. For Mattel, that means American Girl dolls and the ever-present Barbie doll.

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