Huffpost Media

Those Blank Pages In The New York Times Were Actually An Ad

Posted: Updated:

Those empty pages in your morning paper were no mistake.

The New York Times ran two blank pages on Wednesday to promote 20th Century Fox's upcoming film, "The Book Thief."

This was the first time that the newspaper has ever run two consecutive blank pages back-to-back before. Aside from the standard Time's header that appears on every page, the first blank page had absolutely no text or images, while the second page contained nothing but the film's website URL, "wordsarelife.com," at the bottom.

Here's a closer look. Don't run to get your glasses, you won't need them.

blank

blank2

The Times also told HuffPost that the underlying message for the new film is, “imagine a world without words." Ooooh. Okay, that makes a lot more sense now.

Still, the ad got mixed reviews from NYT readers on Twitter:

Also on HuffPost:

Close
New York Times
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

New York Times runs two blank pages in A section Wednesday

NYT's blank pages: Made you look, right?

Hamzah Khan was 'blank page' to social workers and medics because mother ...

FJM Style: World Series Degree Zero