Those empty pages in your morning paper were no mistake.
The New York Times ran two blank pages on Wednesday to promote 20th Century Fox's upcoming film, "The Book Thief."
This was the first time that the newspaper has ever run two consecutive blank pages back-to-back before. Aside from the standard Time's header that appears on every page, the first blank page had absolutely no text or images, while the second page contained nothing but the film's website URL, "wordsarelife.com," at the bottom.
Here's a closer look. Don't run to get your glasses, you won't need them.
The Times also told HuffPost that the underlying message for the new film is, “imagine a world without words." Ooooh. Okay, that makes a lot more sense now.
Still, the ad got mixed reviews from NYT readers on Twitter:
Somebody paid a lot of money to run two blank pages in the NYT print copy today. pic.twitter.com/AFCCnZlaIK
— Michael Barbaro (@mikiebarb) October 23, 2013
— Sacha Pfeiffer (@SachaPfeiffer) October 23, 2013
— Liam Thomson (@liamthomson) October 23, 2013