Mobile Moms, Mobile First

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MOM ON PHONE WITH BABY
Getty

AOL and InsightsNow recently conducted a study to find out what moms of young kids are doing on their smartphones and how marketers and publishers can engage with them on mobile. This research comes as a follow-up to AOL, InsightsNow and BBDO's 2012 Explor award-winning 7 Shades of Mobile study that uncovered the underlying motivations for why people use their smartphones and that 68% of smartphone usage occurs at home.

Read the whole story at advertising.aol.com