Hitting The Wall -- For Marathon Charities, Numbers Are Slowing

Marathon Charities Hitting The Wall
Runners in the New York City Marathon cross the Pulaski Bridge in the borough of Queens on Sunday, Nov. 6, 2011, in New York. (AP Photo/Kathy Kmonicek)
Runners in the New York City Marathon cross the Pulaski Bridge in the borough of Queens on Sunday, Nov. 6, 2011, in New York. (AP Photo/Kathy Kmonicek)

By this time of year, the height of fall marathon season, the e-mails have long piled up: marathon aspirants seeking charitable donations from family and friends to help them secure a spot in a particular race. On race days, charity logos on runners’ gear have become as ubiquitous as mile markers, an integral part of an event’s feel-good message of fitness and philanthropy.

But some race and nonprofit organizers are worried that after years of booming, the charity-running industry may be wheezing like a runner at Mile 25.

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