LATINO VOICES
10/30/2013 11:09 am ET

Ignore The Hispanic Hype Machine

Getty

There's something I contemptuously refer to as the “Hispanic Hype Machine.” It's the Internet-enabled echo chamber that goes into overdrive every time a Latino-centric statistic comes out.

Here's an example: A recent news story reported that tortillas now outsell hamburger buns and sales of tortilla chips outpace those of potato chips.

Overeager headline writers glommed onto the data points and made it sound as if these numbers pointed to some sort of impending brown supremacy — “As Demographics Change, So Does The Menu.”

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