JPMorgan's #AskJPM Twitter Q&A Canceled After Backlash [UPDATE]

11/13/2013 06:22 pm ET | Updated Nov 14, 2013
  • Harry Bradford Associate Editor, HuffPost Business and HuffPost Small Business

JPMorgan Chase, the country's biggest bank by assets, and a company that's dealt with more than $30 billion-plus in fines and legal costs since 2009, thought hosting a Twitter question-and-answer session would be a good idea. How wrong it was.

The Q+A was originally scheduled for Thursday, but before it could even happen, the Internet (led by the financial literati) got a jump on unloading 5-plus years of frustration onto the helpless account. By the end of the day Wednesday, JPMorgan had canceled the Twitter event, according to DealBook

It all started with this seemingly innocuous tweet from the bank's Twitter account:

Innocent enough to make for a fun little Q+A, right? Wrong, because it wasn't long until it all spiraled desperately out of control:

Dare we say, tempest in a teapot?

The Financial Times, among others, tweeted out that JPMorgan had canceled the Q&A session. A JPMorgan spokesman wrote in an email "#Badidea! Back to the drawing board!”, according to DealBook.

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