The Inside Story Of How The iPad Got Its Iconic Design

The Inside Story Of How The iPad Got Its Iconic Design
An employee demonstrates the use of an Apple Inc. iPad Air at the company's store in the Ginza district of Tokyo, Japan, on Friday, Nov. 1, 2013. Apple Inc.'s forecast for the slowest holiday sales growth in a half decade reflects how iPhones and iPads arent providing the growth surges they once did as competition accelerates in the saturated mobile market. Photographer: Kiyoshi Ota/Bloomberg via Getty Images
An employee demonstrates the use of an Apple Inc. iPad Air at the company's store in the Ginza district of Tokyo, Japan, on Friday, Nov. 1, 2013. Apple Inc.'s forecast for the slowest holiday sales growth in a half decade reflects how iPhones and iPads arent providing the growth surges they once did as competition accelerates in the saturated mobile market. Photographer: Kiyoshi Ota/Bloomberg via Getty Images

While Jony Ive's group was secretly working on the iPad, Steve Jobs was telling the public and press that Apple had no intention of releasing a tablet. “Tablets appeal to rich guys with plenty of other PCs and de- vices already,” he said publicly. But Jobs was dissembling. “Steve never lost his desire to do a tablet,” said Phil Schiller. In fact, while Jony’s design team was developing the iPhone, they were also actively working on tablets. Jobs was just waiting for the right time to bring a tablet to market.

Popular in the Community

Close

What's Hot