We've ceased to be surprised when a celebrity launches a fragrance, no matter how unusual the project. (See: Donald Trump's cologne.) But the latest one still managed to catch us off-guard, namely because we didn't exactly remember what the celeb looked like.

Pitbull is the newest celeb with a fragrance to his name -- er, nickname. (His actual name is Armando Christian Pérez.) Women's Wear Daily reports that the recording artist is releasing a pair of men's and women's fragrances, each called Pitbull, on New Year's Eve. They will be unveiled, appropriately, at a concert in Miami.

The concept behind the scents, Pitbull told WWD, is sexiness. (But of course.) "When we started talking about it, it was about very sexy smells," he said. "The woman can wear the men's cologne and the man can wear the women's perfume."

That part actually sounds pretty cool. We're just not sure how many people are going to want to show off when someone compliments their scent by name-dropping Pitbull. Would you?

Check out Pitbull all dressed up and serious for his latest gig.

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Have celeb scents jumped the shark?

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  • Britney Spears

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  • Elizabeth Taylor

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  • Jennifer Lopez

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  • Celine Dion

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  • Usher

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  • Sarah Jessica Parker

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  • Jessica Simpson

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  • Paris Hilton

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  • Jennifer Aniston

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  • Justin Bieber

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  • Kim Kardashian

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  • Katy Perry

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  • Beyonce

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  • Taylor Swift

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  • Sean "Diddy" Combs

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  • Derek Jeter

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  • Reese Witherspoon

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  • Celine Dion

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  • Christina Aguilera

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  • Khloe Kardashian & Lamar Odom

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  • Snooki

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  • Curtis "50 Cent" Jackson

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  • Antonio Banderas

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  • Halle Berry

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  • Rihanna

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  • Donald Trump

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  • Selena Gomez

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