Small Business Saturday Pulls In $5.7 Billion For Local Entrepreneurs

How Much Did Consumers Spend On Small Business Saturday?
IMAGE DISTRIBUTED FOR AMERICAN EXPRESS OPEN - The owner of Merz Apothecary in Chicago prepares for the increase of traffic expected on Small Business Saturday after a front window makeover thanks to designer Simon Doonan. (John Konstantaras / AP Images for American Express OPEN)
IMAGE DISTRIBUTED FOR AMERICAN EXPRESS OPEN - The owner of Merz Apothecary in Chicago prepares for the increase of traffic expected on Small Business Saturday after a front window makeover thanks to designer Simon Doonan. (John Konstantaras / AP Images for American Express OPEN)

Consumers who were aware of Small Business Saturday spent $5.7 billion with independent merchants on Saturday, according to research published today by American Express (AXP) and the National Federation of Independent Business.

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