The bros, kegs and partiers are back, along with Santa Claus himself, in a new set of holiday-themed ads designed to help raise awareness for Obamacare.

The ads, which all live on the website, are a collaboration between Colorado Consumer Health Initiative and ProgressNow Colorado Education, and reference the famous "Got Milk?" ads.

In one ad called "Hallelujah", characters Susie and Nate are back and said to be "under the mistletoe." Nate gives a thumbs up with the ad reading from Nate's point of view, "OMG, she's hot! Let's hope she wants to opt into this relationship as much as I do. Now that the website is working, buying health insurance is easy-- which means all I have to worry about is getting her to make us Facebook official. I got insurance (I hope I get her too!). Now you can too. Insurance that is."

obamacare ads

In this ad, holiday partiers described as "three wise millennials" offer up a toast, with one sitting on a keg that's artfully decorated with Christmas lights:

obamacare ads

Even St. Nick needs insurance, according to the new ads, and a clumsy Santa apparently got Obamacare coverage (thanks to Mrs. Claus):

obamacare ads

Santa is making a list and checking it twice, but this year he's checking to make sure the uninsured are not "naughty" by making other people cover their health care bills:

obamacare ads

“We were having so much fun with our Got Insurance? ads we decided to add in some holiday cheer,” said Jen Caltrider of ProgressNow Colorado Education. “Love the ads or hate them, you really can’t argue that Santa Claus makes thinking about health insurance more fun.”

Take a look at more of the ads below or at

  • The original "Brosurance" boys
  • Stress Relief
  • Proof Of Insurance
  • Triage
  • Hey Girl 2
  • Pain Killers
  • Healthy Tips
  • Let's Get Physical
  • Trick or Treat It
  • Friends with Benefits
  • Uniform Coverage
  • Flexible Benefits
  • Daily Dose
  • Keg-ER

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  • 1912

    Former President Theodore Roosevelt champions national health insurance as he unsuccessfully tries to ride his progressive Bull Moose Party back to the White House. (Photo by Topical Press Agency/Getty Images)

  • 1935

    President Franklin D. Roosevelt favors creating national health insurance amid the Great Depression but decides to push for Social Security first. (Photo by Keystone/Getty Images)

  • 1942

    Roosevelt establishes wage and price controls during World War II. Businesses can't attract workers with higher pay so they compete through added benefits, including health insurance, which grows into a workplace perk. (Photo by Hulton Archive/Getty Images)

  • 1945

    President Harry Truman calls on Congress to create a national insurance program for those who pay voluntary fees. The American Medical Association denounces the idea as "socialized medicine" and it goes nowhere. (Photo by Keystone/Getty Images)

  • 1960

    John F. Kennedy makes health care a major campaign issue but as president can't get a plan for the elderly through Congress. (Photo by Keystone/Getty Images)

  • 1965

    President Lyndon B. Johnson's legendary arm-twisting and a Congress dominated by his fellow Democrats lead to creation of two landmark government health programs: Medicare for the elderly and Medicaid for the poor. (AFP/AFP/Getty Images)

  • 1974

    President Richard Nixon wants to require employers to cover their workers and create federal subsidies to help everyone else buy private insurance. The Watergate scandal intervenes. (Photo by Keystone/Getty Images)

  • 1976

    President Jimmy Carter pushes a mandatory national health plan, but economic recession helps push it aside. (Photo by Central Press/Getty Images)

  • 1986

    President Ronald Reagan signs COBRA, a requirement that employers let former workers stay on the company health plan for 18 months after leaving a job, with workers bearing the cost. (MIKE SARGENT/AFP/Getty Images)

  • 1988

    Congress expands Medicare by adding a prescription drug benefit and catastrophic care coverage. It doesn't last long. Barraged by protests from older Americans upset about paying a tax to finance the additional coverage, Congress repeals the law the next year. (TIM SLOAN/AFP/Getty Images)

  • 1993

    President Bill Clinton puts first lady Hillary Rodham Clinton in charge of developing what becomes a 1,300-page plan for universal coverage. It requires businesses to cover their workers and mandates that everyone have health insurance. The plan meets Republican opposition, divides Democrats and comes under a firestorm of lobbying from businesses and the health care industry. It dies in the Senate. (PAUL J. RICHARDS/AFP/Getty Images)

  • 1997

    Clinton signs bipartisan legislation creating a state-federal program to provide coverage for millions of children in families of modest means whose incomes are too high to qualify for Medicaid. (JAMAL A. WILSON/AFP/Getty Images)

  • 2003

    President George W. Bush persuades Congress to add prescription drug coverage to Medicare in a major expansion of the program for older people. (STEPHEN JAFFE/AFP/Getty Images)

  • 2008

    Hillary Rodham Clinton promotes a sweeping health care plan in her bid for the Democratic presidential nomination. She loses to Obama, who has a less comprehensive plan. (PAUL RICHARDS/AFP/Getty Images)

  • 2009

    President Barack Obama and the Democratic-controlled Congress spend an intense year ironing out legislation to require most companies to cover their workers; mandate that everyone have coverage or pay a fine; require insurance companies to accept all comers, regardless of any pre-existing conditions; and assist people who can't afford insurance. (Alex Wong/Getty Images)

  • 2010

    With no Republican support, Congress passes the measure, designed to extend health care coverage to more than 30 million uninsured people. Republican opponents scorned the law as "Obamacare." (Mark Wilson/Getty Images)

  • 2012

    On a campaign tour in the Midwest, Obama himself embraces the term "Obamacare" and says the law shows "I do care." (BRENDAN SMIALOWSKI/AFP/Getty Images)