Kanye West's Creative Consigliere Virgil Abloh Launches His Own Fashion Label, Off-White

Virgil Abloh’s career to date has conspired to put him in the periphery of the spotlight. As one of the creative directors who works with Kanye West, the Chicago-raised designer plays a key role in creating tour merchandise, pop-up stores, and West’s shows. He collaborates on graphics for the cult streetwear label Hood by Air. And last year, on 12/12/12, he launched Pyrex Vision, an ultra-limited line of logo-fied T-shirts and shorts that sold out nearly immediately at every store they arrived at, from Colette, in Paris, to VFiles, in New York. Abloh’s name is well-known to a few overlapping groups of hip-hop and streetwear obsessives—he is part of the Been Trill collective, with Matthew Williams and Heron Preston, as well as part of Donda, the creative arm of West’s entourage and enterprise—but he’s eluded wider recognition. That is, potentially, until now.

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