Huffpost Business

Fights Over New Air Jordans Will Make You Think Twice About Why We Buy

Posted: Updated:

Another year, another round of brawls over Nike Air Jordans.

The Air Jordan 11 Retro Gamma Blue, the latest model in the iconic line of basketball shoes, was launched Saturday. Eager shoppers, seeking to be among the lucky few to actually acquire the coveted item, lined up outside stores hours in advance and reportedly even fought over the shoes -- which retail for $185.

A video uploaded by Instagram user omgitsfez appears to capture the mayhem over the shoes inside a Finish Line shoe store in Stockton, Calif., Fox 40 reports:

A fight allegedly over the shoes also broke out in the Bronx, according to USA Today:

The limited-quantity shoe drew large crowds at stores across the country. Last week, customers even broke down a glass door outside a Champs Sports in order to get advance vouchers for the sneakers, USA Today reports.

Nike Air Jordans have a long history of causing trouble on launch day. In 2011, fights broke out over the Air Jordan 11 Retro Concords throughout the country, including a reported gunshot. The same year, police in Seattle used pepper spray to subdue a crowd of around 20 shoppers over-eager for the shoes.

Here's a pair of the latest in question. Worth fighting over?

air jordan gammas

(H/T: Zero Hedge)

Also on HuffPost:

Close
Pro Athletes Who Became Entrepreneurs: CNBC
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Air Jordan 11 Release Leads to Fights, Including a Female Brawl in the Bronx

NBA Kicks: Will Bynum rocks the Air Jordan 11 “Space Jam” the night before ...

Why a Sneakerhead Destroyed His Rare Air Jordans

Weberstown shoppers brawl over Air Jordan shoes

Air Jordan 11 "Gamma Blue" [PHOTOS]

DC to tout Obamacare among youth waiting for Air Jordans

Air Jordan 11 Retro “Gamma” (Official Images)

The new Air Jordan Gamma Blue 11 release date, price, and features

Air Jordan 11 “Bred Nubuck” Samples

Air Jordan 11 Retro “Gamma Blue”