Why Disneyland Wants More Latino Visitors

01/03/2014 08:12 am ET | Updated Jan 23, 2014
  • Susan Valot The California Report

By the time California rings in 2015, it'll have a new demographic face. Demographers predict in the coming months, the state's Hispanic population will become California's largest ethnic group. And businesses are taking notice.

One of those powerhouse businesses – the Disney Resort in Anaheim – has upped its focus on the Latino community for the holiday season.

In a corner of Disney's California Adventure, the sister theme park across the way from Disneyland, mariachi singers and colorful folklorico dancers surround the Three Caballeros. Those are the Latin-theme characters from a 1944 Disney feature that aimed to promote good will with Latin America.

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