5 Common Myths About Marketing On Mobile Devices

01/08/2014 04:20 pm ET | Updated Jan 23, 2014
  • Chad Gallagher adage.com
Klaus Vedfelt via Getty Images

If "following the money" gives a pretty good indication of where an industry is trending, then mobile marketing has more than just "arrived." Mobile budgets surged 142% between 2011 and 2013, according to a recent Interactive Advertising Bureau survey of 300 brand marketers. But a few inevitable misconceptions have taken hold at the same time, getting in the way of smarter and more successful campaigns.

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