Huffpost Food

How Many Cheers For Cheerios?

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Boxes of General Mill's "Cheerios" cereal are displayed at Piazza's grocery store in Palo Alto, Calif., Tuesday, June 28, 2011. General Mills Inc.'s fiscal fourth-quarter net income rose 51 percent on stronger sales but was hampered by higher ingredient costs. (AP Photo/Paul Sakuma) | ASSOCIATED PRESS

Well, a major and venerable American brand has gone and announced that it contains no genetically modified organisms (G.M.O.'s). Cheerios is G.M.O.-free! And will soon be labeled “Not Made With Genetically Modified Ingredients.”

Do we care? Should we? Is this a cynical marketing ploy or a huge deal or both? (It certainly isn’t neither.)

Read the whole story at The New York Times

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