Well, a major and venerable American brand has gone and announced that it contains no genetically modified organisms (G.M.O.'s). Cheerios is G.M.O.-free! And will soon be labeled “Not Made With Genetically Modified Ingredients.”
Do we care? Should we? Is this a cynical marketing ploy or a huge deal or both? (It certainly isn’t neither.)
How Many Cheers For Cheerios?
How Many Cheers For Cheerios?