HUFFINGTON POST

How Many Cheers For Cheerios?

01/08/2014 11:24 am ET | Updated Jan 23, 2014
ASSOCIATED PRESS

Well, a major and venerable American brand has gone and announced that it contains no genetically modified organisms (G.M.O.'s). Cheerios is G.M.O.-free! And will soon be labeled “Not Made With Genetically Modified Ingredients.”

Do we care? Should we? Is this a cynical marketing ploy or a huge deal or both? (It certainly isn’t neither.)

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