LATINO VOICES
01/22/2014 09:19 am ET Updated Jan 25, 2014

AOL Partners With MiTu, A Video Network For Latino Audiences

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AOL has closed a licensing deal with MiTú, a multi-channel video network for Latino audiences, that calls for MiTú to syndicate its original and partner-produced content across all of AOL’s platforms in both English and Spanish.

It’s a non-exclusive one-year agreement, with a revenue-share component, Charlie Echeverry, Mitu’s chief revenue officer (acting) told realscreen sister publication STREAM.

Multiculturalism is important to companies like AOL, who put a “premium on this type of content,” he added. “Everybody wants to be able to speak to these audiences authentically, so they’re turning to companies like ours."

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