GoDaddy, which earned its Super Bowl reputation with ads featuring cheesecake, has now gone full beefcake.
One of its two Super Bowl commercials, posted Wednesday, features a herd of bodybuilders and a muscle-suited Danica Patrick. Their destination? A spray-tan salon that, of course, got noticed by using GoDaddy's website-building and "Get Found" technology.
The ad will air in the second half of the Feb. 2-scheduled big game, GoDaddy said in a press release. This is the 10th straight Super Bowl for the domain registrar.
Last year, GoDaddy gave nerds equal time with a spot that had model Bar Refaeli going full lip-lock with cherubic-faced actor Jesse Heiman.
This time -- at least in this 30-second, approximately $4 million ad -- the buff get to show their stuff.